The Landau became the number 2 model after the standard hardtop, at 12,193 sold, while a Limited Edition "Principality of Monaco" Landau model, personalized with a plaque displaying the owner's name and the car's limited production number, were limited to and sold 2,000 units. This was the beginning of the 1960s/1970s fashion for vinyl roof treatments, and a vinyl roof was a popular Thunderbird feature for the next twenty years.ġ963's numbers were down at 63,313. The tonneau cover was available through the 1964 model year, but few were sold.Īlso introduced in 1962 was the Landau model, with a vinyl roof and simulated S-bars on the rear pillars. Despite its appealing appearance, which earned a number of high-profile sales, including the model owned by Elvis Presley, its impracticality and high price led to poor sales. This model included a tonneau cover that covered the rear seat area, effectively transforming the car into a two-seater model, as well as Kelsey-Hayes wire wheels and special trim. Kennedy's inaugural parade, probably helped along by the appointment of Ford executive Robert McNamara as Secretary of Defense.ġ962 saw strong production figures of 78,011 (including 9,884 convertibles) and the introduction of the Thunderbird Sports Roadster. The Thunderbird was 1961's Indianapolis 500 pace car, and featured prominently in US President John F. A new, larger 390 in³ (6.4 L) FE-series V8 was the only engine available. Sales were strong, if not quite up to record-breaking 1960, at 73,051 including 10,516 convertibles. Giberson never claimed his prize, settling for a $95 suit and an extra pair of trousers from Saks Fifth Avenue.Īccording to Palm Springs Life magazine, the car's final name came not from the Native American symbol as one might expect, but from an ultra-exclusive housing tract in what would later be incorporated as Rancho Mirage, California: Thunderbird Heights.ġ961 saw new and much sleeker "Bullet Bird" styling, with a pointed nose and rocket-ship lines, terminating with twin jet exhaust-like round taillights with fins above. Stylist Alden "Gib" Giberson submitted Thunderbird as part of a list. Crusoe offered a $250 suit to anyone who could come up with a better name. There was some difficulty in naming the car, with suggestions ranging from the exotic to the ridiculous (Hep Cat, Beaver, Detroiter, Runabout, Arcturus, Savile, El Tigre, and Coronado were submitted among the 5,000 suggestions). Unlike the Corvette, the Thunderbird was never a full-blown sporting vehicle Ford's description was personal luxury car, and the company essentially created this market segment. Crusoe saw a painted clay model on May 18, 1953, which corresponded closely to the final car he gave the car the go-ahead in September after comparing it with current European trends. The concept was for a two-passenger open car, with a target weight of 2525 lb (1145 kg), an Interceptor V8 engine and a top speed of over 100 mph (160 km/h). Hershey took the idea and began working on the vehicle. Walker promptly telephoned Ford's HQ in Dearborn and told designer Frank Hershey about the idea. Walking in the Grand Palais in Paris, Crusoe pointed at a sports car and asked Walker, 'Why can't we have something like that?' Crusoe and Walker met in France in October 1951. Crusoe, a retired GM executive lured out of retirement by Henry Ford II George Walker, chief stylist and a Ford vice-president and Frank Hershey, a Ford designer. Three men are generally credited with creating the original Thunderbird: Lewis D. In 2002, a revived 2-seat model was launched, was available through the end of the 2005 model year. Sales were good until the 1990s, when large 2-door coupes became unpopular production ceased after 1997. Succeeding generations became larger and more luxurious, until the line was downsized in 1977 and again in 1980. In 1958, the Thunderbird gained a second row of seats for greater practicality. Ford described it as a personal luxury car, a description which named a new market segment. It entered production for the 1955 model year as a two-seater sporty car unlike the superficially similar (and slightly earlier) Chevrolet Corvette, the Thunderbird was never sold as a full-blown sports car. The Ford Thunderbird is a car manufactured in the United States by the Ford Motor Company.
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